Apple Intelligence is officially here

Apple Intelligence, the company’s all-encompassing branding for its AI tools, features and curios, is finally here. Did you think Apple launched this ages ago? It was announced in June, and drip fed to beta testers, first in the developer preview, then the open preview.

It was even a big part of the iPhone 16 sales pitch at launch, but Apple’s newest phones lacked those AI features — until now. Arriving as part of Apple’s updates to iOS, iPadOS and macOS, it’s not everything teased at WWDC (no making your own emojis for now), but it’s a tract of new features showing how the company is tackling AI in its software.

As well as new proofreading and rewriting tools, there’s live transcription for phone calls and Notes’ audio recordings. Apple Intelligence also adds text summaries for websites, emails and all those transcriptions. There’s also my personal favorite: notification summaries.

We’ll be taking a closer look at what Apple Intelligence is capable of, but broadly (and from our experience testing the preview builds), the additions won’t change your smartphone life. Some of them are very useful, while others, like photo editing, fall behind rivals like Google and Samsung.

— Mat Smith

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